June 2013
14 posts
“I have conducted my email business under the hope (the delusion, actually), that this giant company—which again, is photographing the ENTIRE earth and making it public for all to see—would treat my inbox with respect and care. I am a fucking idiot.”
—
Drew Magary, Make It Stop: The Very Special Big-Brother-Is-Watching Edition (via gq)
And so this whole NSA scandal will boil down to me being outraged that the government—which was never all that trustworthy to begin with—got into bed with companies that were ALSO never all that trustworthy to begin with.
YOUR BRAND'S UBER-FANS ARE NOT UBER-ADVOCATES →
fastcompany.com
Don’t fake the funk
Deliver stellar products. The first rule in getting and keeping consumers on board is to always deliver unique and meaningful products and services.
Know when to keep quiet
Create opportunities for customers to connect with you. Open doors for your fans and get them involved. Then, just sit back and listen. It’s important for customers to feel like the brands they like are listening to them and their needs. These individuals like to feel valued and not smothered by repetitive advertising gimmicks.
Social is only a single approach
Yes, social media has an important role within brand advocacy, but it only represents a single touch point in creating and understanding advocates along the advocate to brand journey. Over the last several years, I’ve learned that a successful brand advocacy program must look beyond just social and closely engage with consumers, fans, and influencers across a variety of marketing channels.
May 2013
35 posts
Play
“… it’s better to work highly focused for short periods of time, with breaks in between, than to be partially focused for long periods of time. Think of it as a sprint, rather than a marathon. You can push yourself to your limits for short periods of time, so long as you have a clear stopping point. And after a rest, you can sprint again.”
—Engagement pro Tony Schwartz’s productivity tip? Dedicate 50-90 minute bursts to focusing on just one task. (via fastcompany)
